Finding the Courage to Wine Down
When Andrew Herndon started college in sunny San Diego, he knew he wanted to work toward a profession that helped others, so he happily set out to become a doctor. After working several years in clinical research under an exceptional neurologist, however, he realized that medicine wasn't his true passion.
His passion lay instead in all the side projects he had going—his wine blog, his collaboration with winemakers and writers, his immersion into the world of wine and cheese. Somehow, they struck a chord in him and ignited the spark of creativity and inspiration that he had been waiting for.
But was he really going to replace his medical career with... a wine blog?
Well, not quite. But sort of.
First he had to convince himself that walking away from being a doctor was the right thing to do. That starting his own wine business was actually a good idea. That feeling real enthusiasm about his work was worth whatever risks he was about to take.
So he buckled down and started doing market research, analyzing trends, and crunching numbers. He sourced products and met with suppliers. He studied under master sommeliers. And somewhere in the middle of all those late night spreadsheets, Andrew realized that when he was looking ahead in this way, working toward something that got him genuinely fired up, the long hours and endless to-do list didn't feel like a chore.
True, wine and cheese weren't matters of life and death, but they did make a lot of people extremely happy and gave them a reason to spend time together. Plus, they tasted pretty damn good.
And that's when Andrew was finally able to let go of his previous ambitions, unleash his inner entrepreneur, and trust his instincts. He took a deep breath and set a new goal for himself.
And he has never looked back.
Now, though those early days are long gone, that same level of passion and excitement has remained a constant here at Wine Down Box.
With the help of our incredible suppliers, our amazing team continues to expand and improve our offerings, making lesser known and hard to find wines accessible to everyone.
We pair them with cheese and charcuterie because the right combination can elevate the entire experience from good to spectacular: like the elements of a masterful symphony, the whole becomes great than the sum of its parts. And since we do the work of finding those magical combinations for you, all you have to do is relax and enjoy.
In the end, wine and cheese are some of our favorite things—but even better is how they bring people together.
And that's the real goal.
So come, raise a glass with us and see for yourselves.
From Farm to Fork and Vine to Glass
Independent. Family-owned. Hand-crafted. Artisanal. We couldn’t do what we do without our incredible suppliers, and we are thrilled to be able to introduce you to some of them below.
Mastro Scheidt Family Cellars
From California to Italy and back, David left a career in finance to carry on his family’s tradition of winemaking. Taking an unconventional “watch…learn…do” approach, he hit the ground running and has continued to refine his carefully crafted wines ever since, emphasizing balance and seeking a story in every glass.
Center of Effort Wines
A veteran Edna Valley winemaker just a few miles from the Pacific, Nathan is committed to sustainable cultivation and uses only customized French oak barrels and native fermentations in this vineyard’s small, handcrafted lots. The resulting Chardonnays and Pinot Noirs truly do speak for themselves.
Plymouth Artisan Cheese
Native Vermonter Jesse produces all of his cheese in small batches—in the second oldest cheese factory in the U.S.—which is then aged on site and waxed by hand. With the help of his talented wife Sarit, he has successfully incorporated a more adventurous streak into their rock-solid foundation of heritage and tradition.
Alle-Pia Fine Cured Meats
Working with his uncle who named Alle-Pia after his mother, Alex’s practices are modern and progressive, yet remain steeped in family tradition. Each small batch of their Italian salami is handcrafted from fresh, all-natural pork, free from hormones and preservatives. Created with love, and it shows.
It's All About the Why
At Wine Down Box, our mission is simple: to facilitate good times with good people.
How? By delivering an amazing experience based on high-quality ingredients and exceptional customer service.
The Prerequisite: We demand the highest quality.
At Wine Down Box, we would never send anything to our customers that we personally wouldn’t drink or eat ourselves. Not only do we appreciate incredible wine and food, but we also love getting other people excited about it—and that’s not going to happen with inferior products. As we continue to expand our offerings, we constantly push for the highest standards of both quality and taste.
The Foundation: We prioritize exceptional customer service.
We believe that purchasing products online, especially gifts, should never feel like a chore. Through exceptional customer service, we strive to make your entire experience easy and enjoyable—from the first click to the last drop. This is the entire foundation upon which we have built our company, and it is non-negotiable. If you ever have an issue, please let us know immediately, and we will do our best to make it right.
The Point: We deliver an amazing experience.
In a consumer society driven too often by the mindless acquisition of “stuff,” we want to place our focus squarely on savoring quality time and amazing experiences. From movie nights and date nights to parties and picnics, it’s that kind of time that is genuinely irreplaceable. That’s what creates memories and what truly lasts. And that’s what we work so hard to deliver.
The Goal: We foster meaningful relationships.
Bringing together good people with good times: that’s our ultimate goal. While we obviously adore wine and cheese, our true passion lies in fostering meaningful relationships among real human beings. By delivering amazing experiences that can be shared with others, we’re hoping that we will make it easier, more fun, and more delicious to spend time with the important people in your lives. Cheers!